Rofuto

Japanese Restaurant

Japanese Restaurant

Des Mcdonald Associates were asked by the owner of Park Regus in Birmingham to develop a roof top concept for there hotel, we developed Japanese concept Rofuto (loft in Japanese) our team visited Tokyo to develop recipes and products, we developed interior, website, recruitment training and opening, operating successfully for three years , the project was then handed over to the ownership.

The Project solution.

Another challenging project with over 1000 square metres on the top floor of Park Regis Birmingham.
We needed to ensure our local research on consumers and eating trends were robust. We felt important to deep dive into research in Tokyo for three weeks to immersed ourselves in the culture. From design and graphics idea to traditional dishes, beverages and products such as the tuna from Tsukiji fish market.

 

Meet Pedro Miranda our super talented Executive Chef, explaining the concept.

"Returning with a wealth of ideas and knowledge we felt very comfortable on delivering an exciting project."

Des McDonald | Des McDonald and Associates
Des McDonald
Des McDonald
Des McDonald
Des McDonald
Des McDonald
Des McDonald

View some of our other projects.