Forest at Selfridges

ROOF TOP EXPERIENCE

ROOF TOP EXPERIENCE

Des McDonald associates were retained by Selfridges group for 5 years to advise on all aspects of hospitality across the group, one of our many project was to develop a concept for the roof top location, we set about developing a new roof structure, interiors, new pop up kitchen and bar, from forest we developed various other schemes, Vintage Salt, and Q on the roof.

The Project solution.

Developing various concepts on a roof top of London most iconic department store does not come without challenges.

Our teams worked out of store hours to install the 300 m2 conservatory, fitting a bar, theatre kitchen plus new interiors and furniture. Our brief was to change concept for summer and winter. As we have developed and opened hundreds of restaurants, coffee shops and bars around the world, we are very proud of our achievements on the roof top of Selfridges, averaging 600 customers per day.

“Six concepts were developed at Selfridges, London. It was very important for us to have a quick cost effective turn around solution whilst ensuring clarity and delivery of service for our regular customers.”

Des McDonald
Des McDonald
Des McDonald
Des McDonald
Des McDonald
Des McDonald
The Resident - Article

The Resident - Article

View Article
Hot Dinners - Article

Hot Dinners - Article

View Article

View the concept document

pdf 2MB

Forest Concept Brief

Download

View some of our other projects.