Selfridges

Des McDonald associates were retained by Selfridges group for 5 years to advise on all aspects of hospitality across the group. Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family.

One of the many projects Des McDonald Associates carried out included the development of multiple concepts for the rooftop location in the Oxford Street branch. The team set about developing a new roof structure, the roof interiors, designed a new kitchen and bar. The themes Forest on the Roof, Vintage Salt, and Q on the roof were carried out over the period of 5 years.