Burr & Co
Des McDonald Associates, were approached by Starwood Capital following their purchase of Principal Hayley hotels. Following discussions, a 10 hotel agreement was put into place, the brief was to assist on re-design of all food and beverage outlets within the 10 hotels. Working with Principle Hotel Company, the team were asked to develop an all day cafe in the InterContinental Edinburgh, The George. – Burr and Co was the first new brand developed for Principal Hayley.
The team designed the look and feel for Burr & Co, based on Edinburgh’s George Street to have a cosy yet lively vibe, nestled within the historic hotel InterContinental Edinburgh, The George.
Cosy yet lively coffee shop nestled within our historic hotel. Start your day right, with coffee, and finish the day of exploring Edinburgh with a delightful sip on a spritz.’ –Burr and Co.
Plus Agency, developed Burr (brand strategy and brand identity for their modern-day tap room at the Principal London and Principal Edinburgh. ‘The concept is an easy-going coffeehouse serving its own unique and distinctive Burr & Co. branded coffee c/o Caravan Coffee Roasters, alongside breakfasts, sandwiches, salads, snacks and a wider selection of drinks including glasses of wine and beer.’
Plus Agency took inspiration for the name from the mill that revolutionised the way coffee was ground in the late 1700’s – the Burr. The logomark is a graphic representation of the burr mill used in coffee grinders to convert the perfect bean, to the perfect ground and ultimately, a great cup of coffee.
The team wanted to ensure that the coffee beans used were supplied by the white labelled Bran by Caravan Coffee, Kings Cross. Caravan Coffee’s sourcing principles are simple: economic freedom for all, environmental stewardship, and the pursuit of mighty fine coffee. Additionally, Des McDonald Associates developed a full cafe pastry and viennoiserie range.
Des McDonald Associates then rolled this concept out into other Starwood Capital properties.